“Kormotech” – Ukrainian leader of pet food invests in Kėdainiai FEZ
“Kormotech” – Ukrainian cat and dog food manufacturer plans to complete construction of the factory by the end of 2019. It is expected that the plant in Kėdainiai Free Economic Zone, will be able to increase wet petfood production capacity. The ambitious goal is to be among the top 50 companies of this industry by 2023.
Why is it decided to invest in Kėdainiai FEZ? What strategic decisions have led to rapid international expansion? What are the most important focuses of healthy pet food production? Interview with CEO Kormotech Rostyslav Vovk.
Why have you decided to invest in Lithuania, Kėdainiai FEZ?
We have chosen to invest in Lithuania, Kėdainiai Free Economical Zone because on the one hand the are geographical advantages for our further expansion in European market, on the other hand it offers the most attractive conditions for doing business, in particular, tax breaks for 10 years.
Speaking about investments – we plan to invest 6 million euros only in equipment.
What are the most competitive advantages of your production?
We produce pet food under our own brands and private label, which are distributed both on the Ukrainian and foreign markets.
Each product was developed using a unique technology by pet nutrition specialists in the US and Europe, under control of Ukrainian technologists, veterinarians and stage controlling bodies.
The product range of Kormotech includes 4 brands :
OPTIMEAL – a super premium diet designed with using Swiss Pet Nutrition Group GmbH Technology to support the pet’s immunity system. The product portfolio includes non-grain dry meals and wet feeds.
CLUB 4 PAWS – a premium food for cats and dogs. The product portfolio includes dry and wet food, along with a variety of snacks.
HAV! TM is a standard food for dogs.
MYAU! TM is a standard food for cats.
We control the quality and preservation of the nutritional properties of our products in 60 points at all stages of their manufacturing. That is why our products meet highest European standards of quality in accordance with ISO 22000 and FSSC 22000.
What is the key of success of your international business?
We are a family – owned company in second generation. One of our values is “play-ing the long game”. We implement it in relations with our partners, with our customers, with products and its quality. Long term contracts are much more interesting for us instead of fast deals. And we see the result in profit and in our reputation on global market.
The honesty also matters. Really good products become recognized and get respect in a couple years.
Is it easy to find employees with special skills you need in your business?
This used to be one of the most challenging tasks for us as far as we were pioneers of pet food production in Ukraine. That’s why from the beginning we are working with world class consultants from Europe and USA. Meanwhile our employees are constantly growing as professionals. Now we have few employees who are the only representatives of pet nutritionists in Ukraine. Also we have few examples of an employee growing up as specialists from the lowest position to TOP-managers.
Do you have some challenges in investing/working process in Kėdainiai FEZ?
Thanks to the effective cooperation with representatives of the Free Economic Zone, our company has not encountered any difficulties. We receive professional support and assistance.
What are the most important goals in Lithuanian and international markets?
Our plan is to finish the construction till the end of 2019.
The goal of the company by 2023 is to become one of the top 50 industry leaders in the world. We need to increase our revenue and capitalization in three times to reach this goal.Back to news